What is Content Marketing

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“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.”


Making a brand stand out from the crowd and appear trustworthy to the right audience is not an easy job. In order to build a successful brand, you have to define your audience and create relevant content to meet their specific needs. No matter the channel your audience chooses to interact with your brand– your website, blog, email, Facebook, Twitter, or any future technology – they should all demonstrate the unique experience that your brand represents.


Your brand is not your product, your logo, your website, or your name. It’s far more than that; your brand is the totality of experience people have associating with your business. Your website and social media profiles are the face of your company. However, your website should be the target destination of all your marketing effort.  For instance, If your brand is a house, your website is the door to your business.

Why content matters

Content helps your audience understand who you are, your expertise and your overall understanding of your industry. These- contents can be news, step-by-step guide, whitepapers, quote, advice etc. Your website is the hub for all information related to your business, its products and offerings, and the people behind your brand. Your website also serves as a place for people to gain a sense of your brand personality. Based on the effectiveness of your website to showcase your brand personality, people will determine whether or not they want to do business with you.


A smart Content Marketing plan will generate leads, promote your brand, increase customer engagement, and position you as a thought leader within your industry. With content tools like blogging and social media, we can connect and engage with potential clients easier and faster than ever before.

The right Content Marketing strategy develops trust in your brand, organically positioning you as a thought leader.”

Types of Content

  1. Blog posts
  2. Videos
  3. Podcasts
  4. Visual (Pictures, charts, infogragraphics, graph etc).


Thank you for reading through, next time we will discuss types of content and content marketing best practices.

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