The dream of every business is to have a website that user love to visit as well as drive traffic to their business. But coming up with such a website can be a huge task.
A great website should to be able to fulfill the business goal, satisfy customers’ needs and offer values. A great website is not mainly about a nicely-designed layout, but a website that put into consideration usability and user’s satisfaction.
Remember, your website is the face of your business. Many of today’s potential customers first visit your website, before contacting customer service about your products & service. So if your website doesn’t appeal to these customers, they will surely go to your competitors website.
On this post, we are going highlight some of features of a great website. This may not be an exhaustive list, but with these features; your website should attract quality leads and improve your bottom line.
1. Quality Content
People don’t visit websites to admire it; they visit websites to get information.
Content is an important element of every successful website design. Having a beautifully designed website without quality content, is just a decoration.
Provide information your users expect to see. Ensure to put the most important information first. Make sure that contents are breif, concise and persuasive.
2. Accessible Contact Information
Make your contact information accessible to users. Don’t let user struggle with finding your contact information. Make your phone number, email, address and contact form easily accessible.
Also your phone and email address should be text, not image, this make it easy for people copy it and contact you immediately. You can also make your phone and email clickable.
3. Strong Visual Hierarchy
The better visual hierarchy your create, the easier your content will be perceived by users (Simon’s law). A grid layout allows you to organize information in a way that makes it easier for visitors to read and comprehend information presented on the page. Using grids makes it much easier to create a layout that feels balanced.
4. Easy to use Navigation
Good navigation/menu is one of the most important aspects of website usability. Even the most beautifully designed website will be useless if users aren’t able to find their way around.
When designing your navigation/menu, think about what pages are most likely to be important to visitors, and how they will move from one page to another. Follow users’ expectations — create a predictable navigation structure and place it where users expect to see it.
It is important to reduce the total number of actions required for users to reach a destination. A three-click-rule can be the best approach to apply here.
5. High Quality Media
Media (Illustration, images, and video) play a vital role in your website conversion and user engagement. Images help break up content and improve readability. Use the right image for the right purpose. Avoid using images that has multiple interpretations.
As humans, we are attracted by what we see. It can form our judgment of what is good or not. We perceive beautiful things as being better, regardless of whether they are actually better. We prefer beautiful things, and we believe beautiful things function better.
6. Friendly Colour Scheme
Color hugely influences on what people remember, and how vividly they remember it. Selective use of color can trigger the memory. Ensure to maintain consistency in your colour usage. In fact the best thing to have a pre-define brand colour. If your branding is inconsistence, customers will perceive you as not being serious.
Consistency is arguably the key rule to a successful brand. Inconsistency brings a huge problem — users won’t picture a specific thing when they think about a brand, and, as a result, it can quickly become forgettable. That’s why the website’s design should be consistent with your brand. Make sure that basic brand attributes such as brand colors, fonts, logos, and slogans are used consistently on the website.
Simplicity is the ultimate sophistication. An over-designed website might be boring. Putting too many elements on the page might distract website visitors.
A website with so many features that doesn’t serve any purpose is frustrating to users. Keep your design as simple as possible so that the visitors can find it easy-to-use.
9. Readable Fonts
No matter how great a design might be, If your font is not readable, your is wrong. Keep your text visually appealing and readable for visitors.
Consider using fonts that are easier to read. Google font can be a great option here.
10. Mobile friendly
Keeping in mind the ever-growing usage of smartphones, and tablet. You website must be adaptive to any device.
If your website design doesn’t support all screen sizes, chances are, you will lose leads to your competitors.
If you have any questions, please leave a comment below.
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